Choosing Between Professionals And Amateurs For Commercial Photography
by Thelma Kent
In commercial photography Pittsburgh has a wide range of professionals who would fit the label. The term is extremely wide and includes work by any photographer who sells images rather than art. It would thus include anything from low cost stock photographs to expensive images commissioned for advertising campaigns.
When digital cameras became available the image market flooded. Digicams allowed amateurs to take images that were almost of professional quality, allowing unskilled people to sell their pictures at low cost. This began a fresh market in which cheap stock photos became widely available and professional photographers lost much business.
Small companies needing photos for small adverts, internet magazines and newsletters now buy cheap images from stock sites. However, those managing a professional advertising campaign still need to employ professionals if they want a truly evocative image. The low cost images available don't negate the need for pricier professional images.
Within the profession, fads abound and often dominate the market. Younger professionals or those lacking originality or experience often use these fads in an attempt to fake quality and talent. It doesn't work, regardless of how interesting the fad is. In advertising, images need to be timeless and captivating.
Fads can be defined as styles that become overwhelmingly present for short time periods. Clear examples are recent fads including greyscale images using selective color, infants photographed in oversized teacups and sepia stained images with smoky feels. All these styles dominated images for a time, and each image using them instantly loses its impact.
Fads remove the image's capacity to captivate and emote. These are qualities that are crucial in advertising, so it's important to stay away from them. Because the public becomes so overwhelmed with images that follow a certain fad, they stop responding to them. In the area of <A href="http://www.jencarverphotography.com">commercial photography Pittsburgh</A> businesses should seek out professionals with strong personal styles.
You can visit the website <a href="http://www.jencarverphotography.com">http://www.jencarverphotography.com</a> for more helpful information about commercial photography Pittsburgh.
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New Unique Article!
Title: Choosing Between Professionals And Amateurs For Commercial Photography
Author: Thelma Kent
Email: nathanwebster335@live.com
Keywords: commercial photography Pittsburgh, photography, pictures, images, photos
Word Count: 318
Category: Hobbies
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