by Josh Martin
First your website must contain keywords, but if you sell shoes, you have to understand that if someone puts the word shoes into a browser, millions of results will come up. This is where longtail keyphrases come in, which are essentially phrases that somebody will put into a browser, for example "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the results . Long-tail keywords are vital in getting found on the internet and Google offers a keyword tool you can use for free to find these often-used phrases.
If you put in the words "leather shoes", Google will display a listing of phrases built around that phrase and also tell you how often a selected phrase is employed on a monthly basis. It is a good free tool to begin with, but there are other, better keyword finders that may be used, but you have got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it's up to you to choose which long tail keyword phrases to use. It's best to go for somewhere in mid range of search phrases, say three thousand to six thousand / month, any amount of searches bigger than that will have too much competition. Your target is to get on page one of Google's search results which is not easy, despite what a large amount of marketing "gurus" tell you.
Google likes websites that are continually updated and contain topical content. So get into the habit of writing at least a five hundred word article every day or two, which is keyword-rich. Use your keywords inside the first few words of your opening paragraph and again in the closing paragraph. Depending on the length of the article, use the phrase a couple of times more. If you're employing advertising through Google Adwords, this can also help Google to serve more targeted advertising to your website.
Then there are backlinks. These are the curse of any website owner. There is no easy way to get around building good applicable backlinks. Don't consider buying backlinks from a link farm, Google knows all about them and will pay little attention to them and will even penalise you for them. There aren't any Wordpress add ons for building backlinks, only ones that get you back-links through "do follow" blogs.
Article marketing is a great way to get back links as most article directories permit you to have at least one link out to your site, so again, you will have to be prepared to submit helpful and relevant articles, either straight to an article marketing site, or to several thru a "hub" which will distribute your articles to many sites for you. This does not cost a great deal and can be a time-saving way of doing it.
Small internet business marketing involves plenty of other techniques we can't cover here but the above points are the most important and least expensive for getting started.
If you are seeking <a href="http://www.warriorforum.com/blogs/thecopycatmarketer/14091-small-business-internet-marketing-techniques.html" target="_blank">small business internet marketing</a> instruction go look into <a href="http://lucienbechard.com/small-business-internet-marketing/" target="_blank">small business internet marketing</a> system.
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New Unique Article!
Title: Small Business Internet Marketing Secret Marketing Coaching Unveiled
Author: Josh Martin
Email: rhinolou@hotmail.com
Keywords: small business internet marketing,internet,internet marketing,business,marketing,online business,home business,promotion,advertising
Word Count: 508
Category: Games
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