Using a professional photographer can make a lot of sense
by David Slater
If you are planning on using photos in your promotional campaigns, it is always much better to get a professional photographer to photograph them for you. It can seem like a real stroke of luck if somebody you know can produce the photographs for you for next to nothing. After all, with digital cameras as competent as they are today, it seems that photography is mainly a process of point and shoot.
However, a professional photographer is much more than just their gear. They will have carried out a huge variety of jobs and bring that knowledge to your job. Many of them will have had years of experience and will be experts at the craft of lighting and composition. They will know the obvious errors and be able to advise you on your photographic needs. They will also have a portfolio or a website that you can check out to see that they are appropriate.
Whilst your friend might be able to take competent photos in his field of interest, it is unlikely that he has the width of experience to deal with all the variables of a corporate shoot. You want to have pictures that portray you and your company off in the best possible light. If your attitude to the final edit is " These are OK, they'll do" then they are not likely to be very engrossing for your prospects. And if the pictures look unprofessional, what will they say about you?
Professionals are also able to prepare your photos for your exact requirements, whether they are digital or for print. File sizes and formats can be difficult to get right and the cheap picture management software doesn't always have what is required - particularly the ability to caption.
Also, if you are aiming to get your pictures into the newspapers, a professional photographer is likely to have direct access to the relevant titles and understand their technical requirements. A journalist is more likely to check out photos that are coming from someone they know to be competent, rather than from someone he has never heard of.
If you have a particular title in mind, give them a call and ask if they can recommend anyone. Of course, the cost is always important when discussing these kind of ideas but, if you are going to invest money in self-promotion, it is always worth getting the best pictures you possibly can. And whilst your colleague might look to be a good investment, if it all goes wrong you might have to get a professional in to pick up the pieces.
David Slater has worked in the photographic industry for many years. He has a particular interest in digital cameras and photography. Learn more about the <a href="http://www.camerawize.com">best digital SLRs</a> from his website, Camerawize. David also runs a website about the forthcoming Nikon D5200, which you can <a href="http://www.d5200.org">see here</a>.
---------------------------------------------------
You are receiving this because you signed up for it on 2011-08-23 from IP
To fine-tune your selection of which articles to receive, just login here:
http://www.uniquearticlewizard.com/bloggers/
using your username:
To unsubscribe please use the following link:
http://www.uniquearticlewizard.com/unsubscribe.php?mail=kidloveme.huyen@blogger.com&code=b83952f8ca040e326c958cbc4b8fd96e
---------------------------------------------------
---------------------------------
New Unique Article!
Title: Using a professional photographer can make a lot of sense
Author: David Slater
Email: jbayston@tiscali.co.uk
Keywords: Nikon D5200,Nikon,cameras,photography,hobbies,technology,marketing,business,lifestyle
Word Count: 432
Category: Hobbies
---------------------------------
No comments:
Post a Comment