by David Gill
The now famous Oliver Peoples eyewear brand was started in 1986 when two opticians, Larry and Dennis Leight were encouraged by friends to start their own business. They opened their first boutique on the famous Sunset Boulevard in West Hollywood. The boutique was set up to start selling vintage sunglasses that were American made that the pair had just bought at an auction.
The collection that the pair originally bought included thousands of American made rimless glasses and metal frames that features clip on metal sunglasses. The collection was a vintage haul featuring designs from companies such as American Optical and Bausch & Lomb. The glasses were unworn and in mint condition and many still had the original packaging. These made up the first products that the pair would sell in their boutique.
They purchased the entire collection available and along with it a receipt signed with the name "Oliver Peoples", the original owner of the collection. When deciding to sell the glasses in their boutique the pair found it fitting that the company was named after the owner and Oliver Peoples the brand was born.
Once the company had been set up and was successfully selling the eyewear they purchased at auction the pair realised what the next step was. The brand was going to design and sell a collection of eyewear and implement innovative marketing strategies, becoming a high end retail brand of eyewear.
The first collection released under the brand was presented in 1987 at an eyewear expo, heavily influenced by the original collection vintage frames that the company started with, the range become instantly popular with distributors and retailers due to the unique designs. At the time the eyewear industry was covered with futuristic frames and loud designs.
The collection offered by Oliver Peoples was a sharp contrast to the other manufacturers of the time and so the glasses became instantly popular with retailers and runway fashion. The fashion industry was on the verge of creative direction moving to the vintage look and so Oliver Peoples glasses became extremely relevant and successful.
Find out more about <a href='http://www.shadestation.co.uk/Oliver-Peoples-Sunglasses.html'>Oliver Peoples Sunglasses</a>
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New Unique Article!
Title: Oliver Peoples
Author: David Gill
Email: paul@evolutiadesign.co.uk
Keywords: sunglasses, hollywood, entrepreneurs, oliver peoples, brands
Word Count: 343
Category: Hobbies
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